US News University Directory Website Redesign

Branding, UI/UX

The University Directory is a news/college-ranking website that features comprehensive information on more than 2,000 academic institutions. The university rankings and statistics are complemented by must-read articles about critical topics within the higher education field.

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The whole brand (not to mention the website) needed a major facelift. Its information pathways are confusing and disorganized which results into a bad UX, it wasn't responsive and it looked like it was designed in early 2000s...

Personas were created and the user flows were simplified to four major pathways while we focused on typography and white space to give it that editorial/news look and feel.

Another part of the project was to create a comprehensive UI Kit which could be picked up by the rest of the team in order for brand standards to be followed correctly.