Jacksonville University's RN to BSN online degrees were losing in conversion and it didn't get enough quality leads. I don't blame them - people do not feel comfortable bying a $30,000-something degree online off of the scarce information on a landing page... In a normal world we would drive traffic and convert right on the website - however it wasn't up to industry's standards and immediate results were needed (as always).
So our team came up with an alternative, hybrid landing page that contains almost all (if not all) information that is needed in order for a visitor to formulate a decision as to whether they want to sign up or not.
The results ended up producing less quantity leads but more quality leads overall